Daniela Perez

The Coral Enclave is a fish store located in Santa Clarita, CA. The owner was looking to expand his aquarium maintenance company to a store front and allowed me to create a logo for the store. Here is a preview of the design process and the final look.

Based on a true (and unfortunate) event while working at a boba shop. I *almost* sliced off my pinky finger while pitting an avocado.

It sounds silly, but apparently it’s a very common injury especially during avocado season. Since then I have developed a slight fear of cutting avocados and have extensively researched how to safely cut and pit an avocado.

For this project I decided to raise awareness of this injury. Here is my pitch deck with my logo, slogan and wordmark along with some shirt mockups.